Jamie Mustard teaches the science of what causes a message to stand out. I talk to him about how to utilize his tools to assure your message of change is heard.
Through his work Jamie has observed the primal laws of BLOCKS™ which explains why anything STANDS OUT and endures the mind – or fails to. In his pending book, The Iconist, through pop stories and comprehensive research, he shows how BLOCKS™ solve the problem of us all being made invisible as we compete for less and less available attention in a messaging and media oversaturated world. He teaches how BLOCKS™ allow anyone in any field to STAND OUT, at will, based on the natural and primal laws of human perception. As host of the popular RadioActive talk show on KXL 101.1 FM in Portland, Oregon, Jamie interviewed hundreds of designers, innovators, artists and agents for social change who are having an impact all over the world.
An an avid consumer of popular culture Jamie is a graduate of the London School of Economics. He is obsessed with the “economics of attention” and has consulted for Intel, Cisco and Symantec.
In this episode, Jamie and I synthesize a few of his concepts into tools that each of us can put to use in communicating messages we believe in.
You can find all of Jamie’s information here: TheIconist.org
ACKNOWLEDGEMENTS AND THANKS
A very special thank you to HÄANA (Violinist, vocalist and producer) and Cello Joe for allowing me to use their beautiful music throughout this episode. They are two of my favorite artists and I’m super happy to be able to share their music with you all. You can find HÄANA on SoundCloud, on Facebook, and on iTunes, and Cello Joe on SoundCloud, on Facebook, on YouTube, and on Band Camp.
5 ways you can help support the podcast
Subscribe on iTunes or your preferred podcatcher
HOW: Go to iTunes store on your phone, tablet or computer and download the Podcasts App. Within the app on your preferred device, search for the IMPACTivism Podcast and click on the subscribe button. From there, once on the IMPACTivism Podcast page, you can click the settings wheel button, then click on “Download Episodes” and select “All Unplayed.” This will allow you download all the episodes for later listening.
On Andriod devices: download Stitcher Radio App and search for IMPACTivism Podcast. Click on the plus sign to add the podcast to your “Favorites Playlist.” I also recommend navigating to your “Favorites Playlist” and opting to “Listen Offline” which will allow the app to automatically download each episode when connected to wifi so you can listen any time.
Rate and review the podcast on iTunes
This is ESPECIALLY helpful! Some top podcasts only have 100 reviews, so yours goes a long way! Thanks SO much!
When viewing the IMPACTivism Podcast in iTunes (on phone or other device), click on “Reviews” tab. Then click “Write a Review” and share your thoughts, along with a rating of 1-5 stars. Detailed instructions here.
Follow on social media
Join the IMPACTivist mailing list
Scroll up to the blue section above.
Share this episode
Click “Share” on the media player above — OR — click on the Facebook or Twitter tabs on the left of the screen — OR — copy and paste this URL.
If you would like to sponsor the IMPACTivism Podcast, don’t hesitate to reach out via the contact page.