20 Jamie Mustard – Communicating your message | Logan Sullivan


Jamie Mustard teaches the science of what causes a message to stand out. I talk to him about how to utilize his tools to assure your message of change is heard.

Through his work Jamie has observed the primal laws of BLOCKS™ which explains why anything STANDS OUT and endures the mind – or fails to. In his pending book, The Iconist, through pop stories and comprehensive research, he shows how BLOCKS™ solve the problem of us all being made invisible as we compete for less and less available attention in a messaging and media oversaturated world. He teaches how BLOCKS™ allow anyone in any field to STAND OUT, at will, based on the natural and primal laws of human perception. As host of the popular RadioActive talk show on KXL 101.1 FM in Portland, Oregon, Jamie interviewed hundreds of designers, innovators, artists and agents for social change who are having an impact all over the world.

An an avid consumer of popular culture Jamie is a graduate of the London School of Economics. He is obsessed with the “economics of attention” and has consulted for Intel, Cisco and Symantec.

In this episode, Jamie and I synthesize a few of his concepts into tools that each of us can put to use in communicating messages we believe in.

You can find all of Jamie’s information here: TheIconist.org


A very special thank you to HÄANA (Violinist, vocalist and producer) and Cello Joe for allowing me to use their beautiful music throughout this episode. They are two of my favorite artists and I’m super happy to be able to share their music with you all. You can find HÄANA on SoundCloud, on Facebook, and on iTunes, and Cello Joe on SoundCloud, on Facebook, on YouTube, and on Band Camp.

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